After the recent success of the Milanese edition, Urban Vision and Nastro Azzurro, the world’s best-selling Italian premium beer, brought for the first time the ‘Silent Disco’ into the heart of Naples.

The maxi billboard of via dei Mille 74 has been transformed for the occasion into a real stage for a special Dj Set, featuring the emerging talent Irene Ferrara.

All attendents , through branded wireless headphones, could listen to the music coming from the exclusive stage, dancing and giving life to an unconventional and low noise impact event, that transformed a corner of the ‘living room’ of Naples, in a real “outdoor privé”.